Jill Cress

Jill Cress is the Chief Marketing and Experience Officer for H&R Block. In this role, Cress is responsible for leading all aspects of the company’s customer experience, marketing and communications efforts, driving the company’s transformation, delivering growth, and increasing the brand’s relevance.

For more than 30 years, Cress has honed her skills as a strategic and passionate consumer, B2B marketer and experience strategist with deep expertise in financial services, media and technology. She has held leadership roles across marketing, general management, product and enterprise strategy at leading Fortune 500 Companies.

Prior to H&R Block, Cress served as vice president of brand marketing for PayPal, where she also had responsibility for all Venmo marketing. In addition, she was the chief marketing and communications officer at National Geographic Partners and served for more than 20 years at MasterCard Worldwide. There she held executive leadership roles in strategy and marketing, in addition to serving as country general manager for the United Kingdom and Ireland.

Cress serves on the boards of the Ad Council and the Wealth Enhancement Group, an independent wealth management firm overseeing more than $96 billion in client assets. She has been recognized for numerous accolades, including Adweek’s inaugural Marketing Vanguard list, 2025 Forbes Entrepreneurial CMO 50, Forbes’ list of the World’s 50 Most Influential CMOs, Forbes’ inaugural CMO Next List, and Forbes Business Insider’s 25 Most Innovative CMOs.

Cress holds a bachelor’s degree from the Kelley School of Business at Indiana University. She is a self-described “explorer at heart” who loves experiencing new places and brands that connect with consumers in exciting ways. Her family lives in New York, and in her free time Cress enjoys spending time with her husband and daughter Beatrix and exploring the city and the world when they have the time!