Chief Marketing and Experience Officer
Julius Lai serves as H&R Block’s chief marketing and experience officer. In this role, he is responsible for reimagining client engagement with a digital-first focus.
Over the course of Lai’s career, he has operated at the intersections of marketing, technology, process and people to build better customer experiences for global travel and entertainment companies such as Activision, Expedia, and Marriott International.
Prior to joining H&R Block, Lai served as the senior vice president of digital and loyalty marketing for AMC Theatres, where he led teams responsible for creating world-class digital experiences. In addition, he served as a captain in the U.S. Air Force, with his last duty station at the Pentagon as Chief of Network Engineering.
Lai currently serves as a member on the board of directors for the Kansas City Zoo.
He holds a Master’s in Business Administration from the Massachusetts Institute of Technology, as well as two Bachelor of Science in Engineering degrees in electrical and biomedical engineering from Duke University.
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