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H&R Block Scores Big with Big Game Events

4 min read

4 min read

February 16, 2023

H&R Block

To keep the tax season celebration going, H&R Block brought joy to taxes with four events before the Big Game, including Guy Fieri’s Flavortown Tailgate and three first-of-its kind “Tax Prep TailgateSM” events that took place in Phoenix, Baltimore and Birmingham, Ala, inspiring people to file from anywhere – even a tailgate.

The company partnered with local restaurants and celebrities for star-studded, football-themed tax filing celebrations, making it the most rewarding Big Game yet.

In fact, H&R Block would like to keep the celebration going, keep reading for more that went down in Phoenix, Baltimore and Birmingham in celebration of tax season and the Big Game.

Guy Fieri’s Flavortown Tailgate

As a sponsor of Guy Fieri’s Flavortown Tailgate, we brought joy through the H&R Block Football Toss. Attendees were able to channel their inner quarter back while also learning about the ease of online Do-It-Yourself taxes and an easy switch to H&R Block to avoid getting Turbocharged. Experts were onsite to answer any tax questions and help make tax season an enjoyable experience to accompany attendees’ Big Game celebrations. Fans were also welcomed with free food and entertainment by professional DJ Diplo and musical duo Lo Cash.

Actor Michael Rainey Jr., was on hand for the tax season celebration, and  popular influencer @CorporateNatalie chimed in online, encouraging filing to get a maximum refund. Guy Fieri himself made appearance at H&R Block’s booth, showing off his football toss skills.

Tax Prep TailgateSM Events

Down the road from Guy’s Flavortown Tailgate at the Dave & Buster’s Tempe, a Tax Prep Tailgate celebration was in full swing. During this event, attendees poured into the pregame experience to file taxes online, onsite with tax pros. Local influencer @AieshaBeasley cheered on attendees who showed up to file their taxes before the Big Game – and most came for the taxes – not the party.

There were two other locations in the United States where H&R Block saw an opportunity to bring the tax party: Baltimore and Birmingham. In Baltimore at Guildford Hall Brewery, influencer @MorgsVsTheWorld brought in attendees with her game day posting, and ABC WMAR-2 News and CBS captured the event for locals, including a live interview with a switcher from TurboTax® to H&R Block.

In Birmingham at Cahaba Brewing Co., influencer @DavidasDiary live posted her pregame experience while WBRC FOX6 News asked what the party was all about. Needless to say, attendees enjoyed the tax filing festivities, and some even became loyal H&R Block fans for life.  

“This is the best tax filing experience I’ve ever had, and everything was explained on a level that was easy to understand,” said Jacob Bruner, a Birmingham Tax Prep TailgateSM attendee. “This was so much better than using TurboTax®. I will definitely be using H&R Block again next year – I can’t imagine using any other company now.”

At all three events, the atmosphere was filled with H&R Block green lights, football décor, a DJ, referees, family games, local food and more. People filed their taxes onsite.

Whether or not people attended an event Sunday doesn’t mean you can’t still join in on the celebration. Switch to H&R Block today. Learn more and file online here.

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