H&R Block’s Kelli Ramey Named to Ad Age’s 40 Under 40
H&R Block’s Vice President of Advertising, Kelli Ramey, today was named to Ad Age’s annual 40 Under 40 list. The list recognizes outstanding talent in the media, marketing and agency worlds who have achieved outstanding accomplishments at a relatively young age and are likely to shape the marketplace in the future.
“I’m honored to be included on Ad Age’s 40 Under 40 list and featured in the company of such inspiring advertisers and marketers,” Ramey said. “I love working at Block and think I have the best job here because I get to tell the story of our amazing brand and find new ways of showcasing our offers and expertise. It’s challenging and fun and I can’t help but smile when I hear people repeating back ‘nein’ or ‘Get Your Billions Back.’ What’s not to love about that?”
Ramey earned the achievement through her extraordinary work launching H&R Block’s “Get Your Billion Back America” campaign, which has produced record consumer recall rates and campaign linkage to the brand. Beyond her love of advertising and creative, Ramey’s leadership on the creation and launch of H&R Block Dollars & Sense, a national philanthropic program committed to increasing teen financial literacy that is providing $3 million in scholarships and grants this year alone, shows her true passion for cause marketing. This passion has been a theme throughout Ramey’s career: prior to joining Block, Ramey led corporate PR and philanthropy for Kohl’s Corporation which included distributing more than $16 million to children’s hospitals and education through the Kohl’s Cares for Kids program she managed.
“Ad Age’s 40 Under 40 recognizes some of the finest and most forward-thinking talent in marketing today,” said Judann Pollack, Deputy Editor of Advertising Age. “This year’s class encompasses bright minds in agencies, marketing and media companies, talent agents, social media and more. The list includes executives who market everything from Burger King to Bud, along with the founder of Girls Who Code, an organization devoted to furthering the tech talents of young women. But while their achievements are varied and their experiences diverse, all our 40 Under 40 have one thing in common: they are smart young innovators who will be driving business for years to come.”
This is Ad Age’s third annual 40 Under 40 list. The list is determined by Ad Age’s editors and reporters and takes into account factors such as business results, innovation in their fields, outstanding achievements and reputation among their clients and peers, among other factors. Each class of 40 Under 40 is asked to nominate bright young minds for the following year’s list.