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Inspiring Women: H&R Block ‘A Fair Shot’ Athletes Share Stories of Inspiration, as They Inspire Others

3 min read

3 min read

April 20, 2023

H&R Block

KANSAS CITY, Mo. (April 20, 2023) – Female college athletes are a force to be reckoned with. From the basketball court to the soccer field, the talented women who are a part of H&R Block’s (NYSE: HRB) ongoing A Fair Shot program are breaking barriers, shattering records and inspiring a new generation of female athletes. 

H&R Block launched A Fair Shot in 2022 to champion gender equity in name, image, and likeness (NIL) deals, and to highlight the tax implications of NIL income. Female student athletes give 100% on the field but get only 23% of NIL deals. H&R Block is helping level the playing field by supporting nearly 70 collegiate athletes over the last two years, and this year broadening the program’s reach to include 13 sports and a wide variety of colleges and universities, including NCAA Division I, Division II and Division III schools, and Historically Black Colleges and Universities (HBCUs).   

“We’re so proud of all that our athletes are doing in their sports, classrooms and communities, and of the awareness they’re helping raise for gender equity in NIL through A Fair Shot,” said Jill Cress, Chief Marketing and Experience Officer for H&R Block. “As a girl mom, my hope for these young women as they continue through college, and even prepare to graduate, is that they are paid equitably and are confident in their power to affect change.” 

On the heels of Women’s History Month, H&R Block is highlighting athlete stories across social media that celebrate the incredible women who have paved the way for them, while inspiring and encouraging them to show up daily for themselves, their teammates, families, friends and fans. Just like the A Fair Shot athletes, many of the women highlighted have broken barriers, shattered stereotypes, and inspired countless others to do the same.  

Want to join the movement? Do so today by creating a TikTok video sharing a story of a woman who inspires you. And don’t forget to use the hashtag #AFairShotWithBlock and tag H&R Block. 

About A Fair Shot: 

On March 8, H&R Block announced the return of A Fair Shot, a program launched in 2022 to champion gender equity in name, image, and likeness (NIL) deals, and to highlight the tax implications of NIL income. This year, the company that revolutionized the tax industry, has teamed up with Fabletics and Jambys to bring greater awareness of the disparity in NIL sponsorships of female student athletes in comparison to their male counterparts. Building on the success of the program’s inaugural year, which supported 19 female college athletes, H&R Block’s 2023 program has expanded to celebrate 50 athletes from 13 different sports, including track & field, lacrosse, rowing, tennis, field hockey, ice hockey, and more, some of which are under-represented in the NIL space. The program now also includes NCAA Division II and Division III schools, as well as Historically Black Colleges and Universities. 

This program underscores H&R Block’s purpose to provide help and inspire confidence in its clients and communities everywhere. Learn more about this year’s A Fair Shot athletes, in addition to tax resources related to NIL income, at hrblock.com/afairshot.  


About H&R Block   

H&R Block, Inc. (NYSE: HRB) provides help and inspires confidence in its clients and communities everywhere through global tax preparation services, financial products, and small-business solutions. The company blends digital innovation with human expertise and care as it helps people get the best outcome at tax time and also be better with money using its mobile banking app, Spruce. Through Block Advisors and Wave, the company helps small-business owners thrive with innovative products like Wave Money, a mobile-first, small-business bank account and bookkeeping solution, that manages bookkeeping automatically. For more information, visit H&R Block Newsor follow @HRBlockNewson Twitter. 

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